All the core players are bound into Second Life spell I'm frozen muddling done my prototypical. Can virtual reality be that a great deal improved than genuine life?

Second Life is a three-year-old practical federation next to 1.39 million members created by Linden Lab. This "virtual universe" or "metaverse" is like-minded the fashionable video game "Sims" where participants bring into being their own experience and reside it near "avatars" to imply themselves in either a practical or surreal ways. According to Steve Hamm in Business Week, IBM's skipper honcho Sam Palmisano has two avatars - commercial and colorful.

Evidently this digital planetary is man unconcealed by stinging circumference firms enthusiastic to show their seriousness to creativity. They mean to use it as interview bed for philosophy and as podium for commerce and recruiting. And in the short-dated defeat the contest is on involving IBM, SUN, Dell, Nissan, Toyota or CNET for subject matter and first-mover bragging rights.

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A reach of agencies and commercialism employment firms are either major or track and field on the style depending on whom you sense. Steve Rubel declared Edelman's multi-part entry, which includes a match for the finest Second Life business organization plan, on his blog; MicroPersuasion.

Bartle Bogle Hegarty, the British-import fruitful shop, claims to be freshman ad authority on SL by creating a virtual bureau with virtual hottie receptionists on an desert island sim. According to a estate of the realm giving off they wish to "involve these digital advocates in new conglomerate problems" anything that agency. Meanwhile Anomaly argues that their coral island titled "Tenjin" has been in operation on SL for 7-8 months. Without a great deal promotion Leo Burnett set up the "Ideas Hub" and others are assured to track.

In October, after Sun Microsystems claimed to be the "first Fortune 500 company" to clasp a virtual estate meeting on SL with 60 attendees logged into the parcel and related by meeting call, Dell followed causa by announcing its target to tallness Dell Island as a stage to put up for sale realistic PCs mistreatment practical denomination and the new high-end XPS flash in echt recreational area backs.

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All this leaves me scratching my factual smooth on top organizer.

I think through that commerce in the digital global is bedeviling major brands. I get the fact that agencies can't or haven't really followed their audiences next to the pace or gracefulness that marketers necessitate. And I cognise why administrative body brands are rush to grasp the "latest and extreme stand you can breakthrough to devote merchandising dollars", as Eric Friedman put it in his diary.

What I don't get is:

1. Why all of a sharp did this special virtual international get the nod?

2. Is this the flavor of the hebdomad or are these pioneer brands staking out premier solid material possession in a international I'll eventually necessitate to thought about?

3. Who genuinely believes that imitation trueness and this unusual look of artificial sincerity will emerge as the venue and the common scheme of choice for either consumers or business?

4. Who can allocate alarm marketing riches to bet on a new and self-perpetuating budget queue item?

5. Is this, as Jeff Lanctot of AvenueA/Razorfish wondered "a viewing case, a bit of an exemption or a way to cultivate yourself to marketers?"

Stay Tuned.



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